» Raksha Bandhan
A successful campaign took place in the year of 2011 and on the occasion of Raksha Bandhan. It is the time when Red Moments introduced a unique concept of gifting i.e. Personalised Rakhi. The concept was a big hit, especially for kids who preferred personalised rakhi over the traditional one. The campaign was split into various mediums such as Radio, Newspaper, Bus Back, Auto Sticker, Digital Advertising and Internal Branding as well. The result of the campaign brought a mammoth success for Red Moments. It witnessed a huge footfall that kept continuing in the forthcoming occasions too.
» Valentine’s Day
As Valentine’s Day is presumed as Diwali for gifting industry, Red Moments came up with an outstanding campaign in this occasion with the name “Love is Red”. The campaign was split into various mediums such as Radio, Newspaper, Bus Back, Auto Sticker, Digital Advertising and Internal Branding as well. The result was outstanding and lifted the brand to another height.
With a huge leap Red Moments planned for the campaign in the air. With the campaign name “Red Wish kiya kya?” it offered the winning couples a helicopter ride over Mumbai city. The campaign was split into various mediums such as Radio, Newspaper, Social networking sites, Bus Back, Auto Sticker and Internal Branding as well. The response was huge and the result brought a big success for the brand.